This latest in-house project from Trollbäck+Co challenged designers Tetsuro, Peter, Anna, Paul, Emre, Christina and Tolga to create short films that capture the semi-conscious thoughts they have as they drift from wakefulness to the realm of sleep. They ponder diapers, train rides, Trapcode’s Form plugin and clowns interrupting a perfectly delightful outing at the beach—among many other things.
It’s not often that a studio pulls back the curtain and lets each of its designers say something in their own voice. It’s fun to see the wide variety of approaches to this challenge and then go looking for echoes in the rest of T+Co’s work. I’d love to see other shops do something similar.