Psyop: Adidas “CVA”

The final spot in Psyop’s four spot run for the Adidas “Impossible is Nothing” campaign centers on the Chinese Volleyball Association. It rounds out the series nicely, sustaining the level of detail and craftsmanship demanded by the campaign, which was produced via Stink for TBWA\China.

While this spot doesn’t have any surprises up its sleeve, I think it’s a fitting end to an incredibly ambitious run. Psyop managed to consistently bring their designs to life without cutting corners. The result is a series of breathtaking projects that’s as epic as it is intimate.

EDIT: By the way, for those of you attending next week’s Promax/BDA conference here in NYC, be sure to check out Brett Ashy’s session with Psyop on Wednesday, June 19th at 9:00am. I’ll be doing State of Design on Thursday at 2pm, so maybe I’ll see you there.

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Agency: TBWA/China
Creative Directors: Yang Yeo, John Merrifield
CD/Copywriter: Sarawut Hengsawad
CD/Art Director: Elvis Chau
Associate Creative Director: Lesley Zhou
Art Directors: Nie Lang, Xia Zheng, Susie Sun, Amani Qian
Copywriter: Lesley Zhou, Nicky Zhang, Michelle Wu

Production Company: Stink/Psyop
Directors: Marie Hyon and Marco Spier, Psyop
Executive Producers: Justin Booth-Clibborn, Psyop and Daniel Bergman, Stink
Producers: Lucia Grillo, Psyop and Mungo Maclagan, Stink
DOP: Alex Melman
Associate Producer: Nathan Jew, Psyop
Assistant Producer: Kay Chen, Psyop

Lead TD: Pakorn Bupphavesa
Designers: Kim Dulaney, Marie Hyon, Joshua Harvey
TD: Alvin Bae, Bashir Hamid, Chris Bach, Damon Ciarelli, Ted Kofsatis, Tony Barbieri
VFX supervisor: Theo Maniatis
Modeling/ Rigging: Lee Wolland, Kitty Lin, Anthony Patti, Rie Ito, Jaye Kim
Animators: Ian Brauner, Justin Burton, Nicholas Johnnides, Gerald Ding, Eddy Estevez, Chris Santoianni, Jae Ham, Jed Mitchell, Melanie Tonkin
CG: Mike Papagni, Rich Magan, Pete Hamilton, Helen Choi, Anthony Patti, Tatchapon Letwirojkul, Andreas Berner, Pat Porter
Massive: Joerg Liebold and Dave Barosin
Compositors: Matt Hanson, Bee Jin Tan, Elliot Blanchard, Borja Pena, Eric Concepcion, Makoto Sato, Theo Maniatis, Aska Otake,
Joe Vitale
Tracking: Hyunjeen Lee and Seung Hyung Lee
Lead Roto Artists: Leslie Chung, Joshua Bush
Roto Artists: Joseph Oberle, David Marte, Carlos Rosario, Tiffany Chung, Will Frazier, Max Kornev, Rich Pernice, Jelena Vukosav, Alejandro Monzon, Kristian Mercado, Stefania Gallico, Jess Mireau
Editor: Cass Vanini
Assistant Editor: Brett Goldberg
Cell Animation: Boolab

Audio Post: Sound Lounge
Music Production: Q Department

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



there we go, great piece.


Man, these spots really need to be seen in Hi-res!

Marc B.

I don’t like this one really. The first 2 are really good. This one looks like live-action and crosshatch filter over it. And the composition of the eyes into the clouds looks kinda awkward.

Just my 2c

Overall great campaign

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