I’m on a bit of a posting spree today, but this charming Monster advert conceived by BBDO NY is a wonderful change of pace from our usual postings. It’s a few months old, but it totally slipped by my radar.
Directed by Daniel Kleinman for Rattling Stick with CG from Framestore, “Stork” really feels much more like a short film than a :60 spot. It’s packed with nuance and lush details, but thanks to the pacing and sweeping visuals, it never feels rushed.
The spot’s denouement—the stork encounter—is beautifully realized, thanks in large part to Framestore’s amazing job on the feathered hero. Somehow they managed to pack a human intelligence into his small, dark eyes. As a result, the connection between the protagonist and the bird crackles with potential.
EDIT: The original Vimeo version was replaced with a link to Framestore’s site.
Thanks to Timm Dapper for the tip!
Client: Monster
Agency: BBDO, New York
Chief Creative Officer: David Lubars
Executive Creative Director: Eric Silver
Art Director: Gerard Caputo
Copywriter: Reuben Hower
Senior Agency Producer: Ed Zazzera,
Anthony Curti
Executive Music Producer: Loren Parkins
Production Company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
Director of Photography: Ben Davis
Editorial Company: Cut & Run
Editor: Steve Gandolfi
VFX Company: Framestore
VFX Supervisor/Lead Compositor: William Bartlett
CG Supervisor: Dan Seddon
Lead Technical Director: David Mellor
Lead Animator: Michael Mellor
Senior Animator: Dale Newton,
Nicklas Andersson
Telecine: Matt Turner
Music: Human
Sound Design: Stimmung
Sound Designer: Gus Koven
Mix: Sound Lounge
Mixer: Tom Jucarone