Tom and Mark (Nexus Productions) have outdone themselves with “Muffin Man,” a new spot for the recently rebranded Royal Bank of Canada. Although the spot is entirely CG, it captures the retro charm of claymation through its textures, colors and reduced frame rate.
This is one of those spots that’s pure fun to watch again and again. (It works well backwards, too.) I’m especially fond of the way it ends: increasingly baroque scenes of progress and complexity give way to the simplicity of Mr. Muffin himself, happily finishing up a business call while munching on the pastry that started it all. Brilliant.
Title: Muffin Man
Length: 1×60″
Director: Tom & Mark Perrett
CLIENT
Client: Royal Bank of Canada
AGENCY
Agency: BBDO Toronto
Agency Producer: Beatrice Bodogh, Tracey Azzopardy
V.P Group Creative Director: Ian MacKellar
Creative Director: Carlos Moreno
Creative Director: Peter Ignazi
PRODUCTION and ANIMATION
Production Company: Nexus Productions
Directors: Tom and Mark Perrett
Producer: Melody Sylvester
Production Manager: Nathalie Le Berre
Animation and Post-Production: Nexus Productions
MUSIC AND SOUND DESIGN
Music: Brains & Hunch
Sound Design: Brains & Hunch