Eric Lerner Goes Global for Coke

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Following up on the success of his Mr. City Men series, Partizan’s Eric Lerner directed his first global campaign for Coca-Cola and agency Wieden+Kennedy Amsterdam. Like Mr. City Men, “Bird’s Nest Stadium” uses the same basic approach of compositing lovable characters into everyday scenes, but the production value has been bumped up considerably.

In addition to some lively character animation, the number and variety of camera moves is worth noting. Virtually every shot calls for match moving, but everything flows beautifully.

This spot isn’t about technical achievement, though; it’s about playful storytelling finished off with a satisfying—and undeniably cute—resolution. Props to Eric and the whole team for creating a mini-short that builds on both the goodwill of the Olympics and the feel-good branding for which Coke is known.

Production Company: Partizan Lab, London
Exec Producer: Isabella Parish
Live Action Director: Thomas Hilland
Live Action producer: Russell Curtis
Agencdy Exec Producer: Elissa Singstock, Corey Bartha
Client: Coca Cola
Product: Coca Cola – Olympics
Title: Bird Nest Stadium
Length: 60″
Animation Director: Eric Lerner
Animation Producer: Pia Dueholm
Animation Production Manager: Julie Crosbie
Production Manager: Miranda Johnstone
Agency: Wieden and Kennendy, Amsterdam
Agency Producer: Wendy Carpenter, Cimen Ekici, Neil Henry
Creative Director: John Norman, Al Mosely
Art Director: Pierre Janneau
Copywriter: Dave Smith
DOP: Steve Keith Roach
Art Director: Various
Production Service Co & City: Various
Service Co. Producer: Various
Editor & Company & City: Russell Icke, The Whitehouse, London
Post Production Company & City: Partizan Lab, London
Sound Engineer & Company: N/A
Telecine Operator: Tariq Kubaisi, Glassworks London
On-line Operator: Partizan Lab, London
3D Animators: Joshua Fourt-wells, Matt Ewbank, Alp Boysan
Music Composer & Company: Peter Challis, A-Bomb
Shoot Dates: September & October 2007
Air Date: 08.08.08

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



Superb composition!

And CUTE!!


Insanely cute and great tracking work.

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