Mathew Cullen and Jesus de Francisco of Motion Theory recently directed this whimsical spot for Honda. Following their recent stint of beautifully choreographed cinematography, this spot is a seamless journey through the imagined inter-workings of the Honda Accord. “All in One Place” combines a full-sized cross section of an Accord with miniatures, live-action sets and CG to create a “Zissou-esque,” immersive experience.
AGENCY
Agency: Rubin Postaer and Associates
ECD: David Smith
Creative Director: Joe Baratelli, Pat Mendelson
EP: Gary Paticoff
Art Director: Hobart Birmingham
Copywriter: Dirk Vandeman
Producer: Nick Rogoff
PRODUCTION
Director: Mathew Cullen, Jesus de Francisco
DP: Guillermo Navarro
Production Company: Motion Theory
Executive Producer: Javier Jimenez
Line Producer: Scott Gemmell
POST PRODUCTION
VFX Co: Motion Theory
Producer: Matt Winkel
VFX Supervisor: Bryan Godwin
Senior Art Director: Jesus de Francisco
CG Supervisor: Danny Zobrist
Concept Artist: Graham Bleathman
Additional Concept Art: Na Song, Chelsea Douglas, Josh Viers, Derick Tsai
Designers: Matt Lavoy, Joseph Chan, Danny Koenig, Kaan Atilla, Leanne Dare, Angela Zhu, Alex Hanson, My Tran, Mark Kulakoff, Jesse Sorin, Brian Do
3d Artists: Na Song, Ben Grangereau, Danny Zobrist, Bekah Baik, Katie Yoon, Sam Sparks, Andrew Harper, Andrew Dickinson
Compositors: Rob Winfield, Chris Moore, Matt Lavoy, Sam Winkler
Finishing: Danny Yoon (1.1VFX)
Rotoscope Artists: Rob Liscombe, Sam Winkler, Kanae Morton, Jim Tucker
Matte Painter: Amy Paskow
Post Production Assistant: Rebecca Lindberg
EDITORIAL
Editorial Company: String
Editor: Doron Dor
Editorial Coordinator: Peter Nelson
Colorist: Siggy Ferstl
MUSIC
Music: Robot Repair