NOTE: This project was Originally posted on October 3rd, but was removed at the agency’s request. It has now been officially released.
Psyop’s latest work for Sprint and agency Goodby, Silverstein + Partners is a magical marvel of miniaturization. By faking an extremely shallow depth of field and paying attention to the finest of details, Psyop managed to create a believable football stadium—at the scale of a mobile phone.
The addition of the Goliath-sized human onlookers was a clever and well-executed idea that brings a little human warmth to the spot. Nicely done by all involved!
Title: Red Zone
Client: Sprint
Agency: Goodby, Silverstein & Partners
Product/Division: NFL
Broadcast Producer: Brian Coate
Executive Producer: Josh Reynolds
Co-Chairman/Creative Director: Rich Silverstein
Creative Directors: Ronny Northrop, Christian Haas
Art Director: John O’Hea
Copywriter: Ty Hutchinson
Account Director: Mark Schermers
Account Manager: Michael Ton
Assistant Account Manager: Erica Kim
Production Company: Psyop, Los Angeles
Executive Producer: Neysa Horsburgh
Directors: Todd Mueller & Laurent Ledru, Psyop
Live-Action Producer: Michael Schlenker
Animation Producer: Blythe Dalton
Assistant Animation Producer: Tina Chiang
Technical Director: Andrew Romatz
CG: Sarah Bocket, Kyle Cassidy, Joon Lee, Colin Cromwell, Andrew Romatz, Jan Bitzer
Massive Artist: Joerg Liebold
FX: John Cherniack, A. Michael Dobbs
Roto: Krystal Chinn, Austin Brown
Combustion: Cathy Gouchnour, Migueal Bautista
Editor: Brett Nicoletti
Flame Artist/Conform Engineer: Alex Kolasinski
Additional Flame Artists: Miguel Bautista, Sarah Eim
Title Design/After Effects Artist: Chad Howitt
Pre-viz: Kyle Robinson, Duane Flock, Jason Wesche
Storyboards: Josh Wiesenfeld, Danielle Davenport
Treatment/Pitch Design: Mate Steinforth, Lutz Vogel, Joon Lee and Chris SaundersTelecine Artist: Beau Leon/The Syndicate
Title Design/After Effects Artist: Chad Howitt
Sound Design Company: Stimmung
Executive Producer: Kelly Fuller
Sound Designer: Gus Koven
Assistant Sound Designer: Peter Lauridsen
Audio Mix Facility: Lime Studios
Audio Engineer: Rohan Young