Plaza Films’ Helen Clemens directs a curious odyssey for Eskimo Joe’s “Losing Friends Over Love” music video. The project’s gentle ambiance is shot through with streaks of tension, creating a compelling narrative arc within a claustrophobic world.
Animated by Pete Commins (Partizan), the video’s faux stop-motion feel, electro-mechanical props and use of room-based vignettes remind me a little of the classic Super Furry Animals “It’s Not the End of the World” video (created by David and Laurent Nicolas), but “Losing Friends” has a look-and-feel all its own, driven as it is by the innocent exploration of the lead character.
Credits
Music Video Directed By Helen Clemens
3D Animation By Pete Commins
Produced By Jamie Hilton
June 2009 © Helen Clemens / Warner Music