Nexus Productions’ directing duo Fx and Mat put their powers to use for the International Olympic Committee and agency Coler & Weber United in “All Together Now,” a beautifully rendered tale of titanic Olympians literally pulling the earth’s geography together into a neo-Pangea.
Like their work for the Royal Bank of Canada (through Parisian prodco Mr. Hyde), “All Together Now” uses soft lighting and a rich palette to evoke a sunny, feel-good vibe reminiscent of Art Deco’s happier imagery. The contours of the characters remind me of Tamara de Lempicka‘s hefty but friendly human forms—just without all the sitting around and pouting.
Full credits requested
Agency: Coler & Weber United
Production: Nexus Productions
Direction: Fx & Mat