Intelligently Combined

Posted by Mate Steinforth

r_audi
Carl Eric Rinsch teams up (again) with Digital Domain and combines intelligently for Audi with Kempter Trautmann from Hamburg.

4 Comments

Greg Herman

wow…great piece of work!

monovich

The idea behind the spot is so perfect and the visuals are just as good.

To me this is more than a quickie. No it isn’t genre bending and game changing, but there is something to be said for a spot that is (in my opinion) faultless visually and conceptually.

ktx

brilliant execution

turtle

The environment, the build and detail shots are stunning. I can’t help but feel a little let down by the resolve of the CG car. It doesn’t quite get there for me and what I’d expect after the stunning visuals that precede it. Would have also been nice to see the type screens worked up or integrated versus the stark slides.This could have been agency or brand guidelines driven.

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