Johnny Kelly‘s “Olympic Spirit” spot effortlessly takes us on a delightful stream-of-consciousness iconographic journey. 2D/3D computer animation supplied a guide for each of the final frames, which were hand-cut and photographed to create subtle differences and imperfections.

From Johnny Kelly:
“This project was a lovely opportunity to engage with and contribute to the Olympic games. Being one of the least sporty people I know this was clearly my only way in. The animation is made up of 338 individual paper collages and I was lucky enough to work once more with Elin Svensson, who worked tirelessly to help create these.”