For our first post of the new year, it seems appropriate to belatedly post a piece by a shop that is sure to continue to rise in 2010. With a VFX assist from their bro a52, Elastic‘s most recent spot for Adidas, out of 180 LA, proves their ability to the rock world of playful, illustrative storytelling with the same confidence as their more sophisticated live-action/VFX hits.
This VO-driven short takes us on a visual journey through the ways KG and Derrick Rose have customized their shoes throughout the years. Each style gave an opportunity for Elastic to flex their own arsenal of style and technique.