This psychedelic promo by Santiago-based Fluorfilms oozes with love for Peter Max and the Yellow Submarine.
“Festival de Viña del Mar” is the most popular and important music festival in Chile (well known in Latin America and the spanish-speaking audience: it’s broadcasted in 28 countries). We were commissioned by DobleGiro Ad Agency for Chilevision TV station to create the graphics and the official TVC of its last version. The idea was clear and challenging: to revisit the lysergic aesthetic of the 70’s to create a fresh and contemporary graphic universe. The work of Milton Glaser and George Dunning was a great inspiration to develop the graphics of this project. We worked strongly in the art direction to then mix 2D and 3D animation.
Check out the process stills on Fluorfilms website, as well as these animated gifs by Víctor Paredes in Anime Studio Pro.
Client: Chilevisión / CHV
Creative Director (DobleGiro): Claudio Letelier.
Art Direction & Design: Carlos Munita.
Illustration: Carlos Munita, Mario Quiñones.
3D Modelling: Rodrigo Sauré, Benjamín López.
2D animation: Victor Paredes, Mario Quiñones, Benjamín López.
3D animation: Pablo Oliva, Rodrigo Sauré, Benjamín López.
Compositing: Rodrigo Sauré.
Music: Miranda & Tobar.
Producer (DobleGiro): Mónica Díaz.