Men’s Health “How a Bean Becomes a Fart”

Posted by Justin Cone

Giant Ant strikes again for Men’s Health, this time explaining how a bean becomes a gaseous expulsion of malodorous intent (i.e. a fart).

Check out their previous project for Men’s Health, “How a Protein Becomes a Muscle.”

Credits

Client: Men’s Health Magazine
Creative Director: Thomas O’Quinn
Illustrator: Rami Niemi
Directed by Giant Ant
Producer: Cory Philpott
Creative Direction: Jay Grandin
Animation: Jorge R. Canedo Estrada, Lucas Brooking, Matt James

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.
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2 Comments

Brown Anchor

Great motion design. My only problem is that the music nearly washed out the Voice Over.

George Avena

This was a clever and fun animation to watch. The motion design was very smooth and easy to watch. The entire video was easy to watch because it wasn’t over loaded with images and kept me into the subject being talked about instead of being lost in the images. The voice was easy to listen to and understandable. I do have to agree with Brown Anchor in that the music should have been brought down a little lower because the music almost washes out the voice. Other than the music being a little too loud, the music went really well with the video because it brought a sense of simplicity to the entire piece. The music made me feel very relaxed, as if I was having fun learning something in a classroom. The lime color of the background and the harshness of the black color of the animation is very soothing and pleasing to the eye because of the contrast of the colors. I also thought the color was very clever in that it reminds me of gaseous expulsion of malodorous intent. I very much enjoyed the entirety of the video and was fun to watch.

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