Directing duo Parallel combined two popular motion design tropes — faux papercraft and pop-up books — to create a sumptuously designed spot for Pellegrino, “Are You a Foodie?”
Parallel is illustator Quentin Baillieux and live action director Raphaëlle Tinland. “Are You a Foodie?” was produced in partnership with US-based Hornet and Paris-based Eddy for Ogilvy New York.
Parallel is illustator Quentin Baillieux and live action director Raphaëlle Tinland
Credits
Client: San Pellegrino
Agency: Ogilvy
Directors: Parallel
Characters & set design: Quentin BAILLIEUX
Production Company: Hornet, Eddy & Brunch Studio
Hornet
Executive Producer: Hana Shimizu
Producer: Cathy KWAN, Desiree STAVRACOS
Eddy
Executive Producer: Nicolas De Rosanbo
Brunch Studio
Producers: Angélique CORLI, Marion BAYARD
Producer Assistant: Romain BEZZINA
CG Supervisor: Jean-Charles KERNINON
2D animatic & Previz: Jérôme CALVET
Modeling & Surfacing: Clément LAURICELLA, Ugo FROMENT, Fabien DUFOUR
Setup: Maxime GRANGER, Marianne CRUCHANT
Animation: Marianne CRUCHANT, Audrey LAINE, Leila COURTOT
Matte Painting 2D: Omar CAMARA
Lighting / Rendering / Compositing: Jean-Charles KERNINON
Brunch General Manager: Mathieu HUE
Brunch Studio Managers: Pierrot JACQUET, Davy KOSKAS
Pipeline R&D Supervisor: Alexis PRAYEZ
IT: Gwenael LORISSON
Production Accountant: Moussa TRAORE