Gentleman Scholar animates with techniques from A to Z for Bleacher Report

For the Bleacher Report, not only did Blackalicious rewrite “Alphabet Aerobics” as “Sports Alphabet” — but then Gentleman Scholar went and animated the whole damn thing.

Using the “variety show” approach that’s been a rising trend over the last few years, the music video/branded short blasts through just about every animation technique imaginable. Forget watching it twice; just set it on loop and let it play for an hour or two. There’s a lot to take in here.

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Head over to the Gentleman Scholar site for some juicy process details.

Oh, and here’s Jimmy Fallon and Harry Potter Daniel Radcliffe doing the original “Alphabet Aerobics.”


Production Company: Gentleman Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Associate Creative Director: John-Patrick Rooney
Art Director: Jordan Lyle
CG Supervisor: Tim Hayward
Producer: Nikki Maniolas
Associate Producer: Nicole Smarsh Design: Trevor Conrad, Chris Finn, Sarah Beth Hulver, Jordan Lyle, Macauley Johnson, John-Patrick Rooney, Calla Donofrio, Hana Eunjin Yean
2D Animation: Chris Finn, Sarah Beth Hulver, Jordan Lyle, Macauley Johnson, John-Patrick Rooney, Mike Tavarez, Shawn Kim
Cel Animation: Tristan Balos, Taik Lee, Stephanie Simpson, Harry Teitelman
Character Animation: Blake Beynon, James Lane Client: Bleacher Report
Agency: barrettSF
Executive Creative Director: Pete Harvey
Executive Creative Director: Jamie Barrett
Associate Creative Director: Brad Kayal
Senior Copywriter: Jake Reilly
Art Director: Byron Wages
Senior Producer: Nicole Van Dawark
Producer: Patrick Wilkinson
Associate Producer: Charlotte Dugoni
Managing Director: Patrick Kelly
Account Director: Molly Warner Music & Lyrics by Blackalicious