This promo from Roger for the new season of History Channel’s “Mountain Men” starts off strong and then builds breathlessly from there.
Full of inventive transitions and beautifully illustrated vignettes, the project adds a powerful new dimension to the voiceover by Eustace Conway, one of Mountain Men’s stars. Here, the ubiquitous circular motif seen in so many 2D projects serves a narrative purpose, underscoring a litany of natural phenomena:
The world of nature is all about the circle. And you look at the punchcard, time clock, plastic, cookie-cutter world of normal, modern America, and I think, “Do I want to be normal? Nuh-uh, there is a better way.”
Links
Credits
Client: History
VP Brand Creative: Krista Liney
Senior Creative Director: Matt Neary
Project Manager: Kate Rosante
Animation & Postproduction Company: Roger
Executive Creative Director: Terry Lee
Creative Director: Dane Macbeth
Art Director: Jake Portman
Executive Producer: Josh Libitsky
Producer: Brian Wee
Designers: Yuki Yamada, Belinda Rodriguez, Clarissa Tossin, Monica Grue
2D Animators: Jake Portman, Joseph Ahn, Adam Lawrence
Cel Animators: Matt Everton, Taik Lee, Jason Carpenter, Jahmad Rollings, Adam Lawrence, Connie Chan, Joseph Ahn
Dir. Bus. Dev: Drew Neujahr
Audio Company:
Composer: Mark Share / Easyfeel