Gravity: Look What’s Inside

This mind-bending spot from Israeli studio Gravity has a campy, almost cartoonish quality that pumps heaps of fun into a technically challenging project. Some production bits from Gravity:

Two of the actresses were modeled based on photos. The cloths shots were done using Syflex. We combined simulations with blend-shapes and other deformers for tweaking some shots.

The cracks were a combination of textures, hand animated and BlastCode driven debris on a rotoscoped model of the atress.

Also check out this making-of video for some nice shot breakdowns.

Title: Cereals Pillows
Client: Unilever

Director:
Yariv Gaber

Ad Agency:
SAATCHI & SAATCHI Tel Aviv

POST PRODUCTION
Post: Gravity VFX & Design
Vfx supervisor: Ilan Bouni