From the creator:
FX had a unique challenge in promoting Season 6 of American Horror Story - the theme of the season would not be revealed until the premiere. How can you tease a season with no story, footage, or style to work from? FX’s brilliant solution was a mystery campaign where all possibilities were on the table. Unique ?6 logo designs were created for dozens of horror genres, and the corresponding teases left the fan base squirming and desperate for more.
We created five original graphic IDs and a handful of endpages for FX’s live-action spots.
Directed By Block & Tackle
Creative Director: Adam Gault and Ted Kotsaftis
Executive Producer: Michael Neithardt
Producer: Megan Anderson
Design: Adam Gault, Ted Kotsaftis, Gordon Waltho, Cyrus Cumming, Erin Kilkenny
Animation: Adam Gault, Ted Kotsaftis, Cyrus Cumming, Andy Mastro, Scott Balles, David Hobizal, Gung-Kai Koo, Alex Mariscal
As part of a recent update to their portfolio, Block & Tackle released a string of 5 IDs created for FX’s “American Horror Story.”
Densely packed with creepy textures, the campaign spans several techniques, creating a mixed media feel that seems to be on the rise again.