From the creator:
It's How You Frame It
EyeBuyDirect glasses re-frame your world, turning everyday situations into surprising explosions of life and colour.
We were tasked with creating a clear, consistent, fun & shareable 360 brand campaign that helped bring the ‘EyeBuy World’ to life.
As well as four commercials we also designed and directed a series of character driven animations featuring the ‘EyeBuy Guy’. A unique character that we developed from scratch.
See full project here - mvsm.com/project/eye-buy-direct
Design & VFX: