In collaboration with the Ko:op x Coke team, we took on the challenge of making the moments in between twitch streams the ultimate Coca-Cola branded ‘Drink break’ with this campaign. Instead of saying ‘grab a coke’, working closely with Ko-Op we went for a much more visually arresting, if not out right trippy approach to several pieces of content that are just Coke Branded enough but by design meant to feel like cool animations you might find on IG or elsewhere. We took inspiration from video games of course, but glitch art, lava lamps, redshift glass textures, and the 60s psychadelic illustration. But all with a modern twist. The most exciting part for us was to be able to work with talented artists in 6 different countries to source their vastly diverse and rich perspectives that came together on these.
CREDITS:
Client: Coca-Cola
Agency: In-House Agency at The Coca-Cola Company
Group Director: Heather Bell
Account Director: Beth Gustafson
Executive Creative Director: Alex Russel
Senior Art Director: Alex Morgan
Art Director: Dheeraj Govindraju
Executive Producer: Laura Nichols Rea
Managing Director: James Sweigert
Executive Creative Directors: PJ Richardson & Tony Liu
Executive Producer / Head of Production: Matthew PrimmSenior Producer: Meredith PanicaraProducer: Laura Yurich
3D Design:
Anthony Maiuri, Caspian KaiIlya TselyutinDavid Lewandowski
2D Design:
Chris Murray Anthony Maiuri Yoojin Seoul Rodrigo Stipkovic Michelleanne Grepo
3D Animation:
Anthony Maiuri, Caspian Kai
2D Animation:
Anthony Maiuri Michelleanne Grepo, Gerardo Gonzalez
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In collaboration with the Ko:op x Coke team, we took on the challenge of making the moments in between twitch streams the ultimate Coca-Cola branded ‘Drink break’ with this campaign. Instead of saying ‘grab a coke’, working closely with Ko-Op we went for a much more visually arresting, if not out right trippy approach to several pieces of content that are just Coke Branded enough but by design meant to feel like cool animations you might find on IG or elsewhere. We took inspiration from video games of course, but glitch art, lava lamps, redshift glass textures, and the 60s psychadelic illustration. But all with a modern twist. The most exciting part for us was to be able to work with talented artists in 6 different countries to source their vastly diverse and rich perspectives that came together on these.
CREDITS:
Client: Coca-Cola
Agency: In-House Agency at The Coca-Cola Company
Group Director: Heather Bell
Account Director: Beth Gustafson
Executive Creative Director: Alex Russel
Senior Art Director: Alex Morgan
Art Director: Dheeraj Govindraju
Executive Producer: Laura Nichols Rea
Managing Director: James Sweigert
Executive Creative Directors: PJ Richardson & Tony Liu
Executive Producer / Head of Production: Matthew PrimmSenior Producer: Meredith PanicaraProducer: Laura Yurich
3D Design:
Anthony Maiuri, Caspian KaiIlya TselyutinDavid Lewandowski
2D Design:
Chris Murray Anthony Maiuri Yoojin Seoul Rodrigo Stipkovic Michelleanne Grepo
3D Animation:
Anthony Maiuri, Caspian Kai
2D Animation:
Anthony Maiuri Michelleanne Grepo, Gerardo Gonzalez
Sound Designer: Erich Netherton