Fox Sports Design has a long history of raising the bar for broadcast promos. I’m not sure how this one slipped past our radar, but “Engine City,” released a couple months ago, definitely deserves a gander.
Teaming up with Paris-based BUF, Fox somehow managed to mix polish and grit in a spot that’s bristling with chrome and brimming with testosterone. The little oil splash details are a nice added touch, and the final pull-out at the spot’s conclusion feels like a fitting payoff.
Credits and boards on the Fox Sports Design project page.
Thanks to Jim for the tip, via Space Invaders.