This gentle spot for RBC’s Blue Water Project directed by The Ebeling’s Group’s Convert charms me with its earthy palette and restrained animation style. Each comp is well planned but not overly wrought, walking the line between minimalism and an easy-going gestural style for a blend that’s calm and approachable.
Big props to Jon Klassen, whose illustration style defined the aesthetic for the spot. He’s a perfect match for the message at hand. If you’re new to Klassen’s work, make sure to watch “An Eye for Annai” after you’ve checked out his illustration portfolio.
Director: Convert
Spot Length: :40
Spot Title: The RBC Blue Water Project – “This Much”
Agency
BBDO TORONTO
Producer | Megan Flett
Creative Director | Linda Carte
Copywriter | Rachel Abrams
Convert/The Ebeling Group (Production Co.)
Rich Scurry | Creative Director
Mick Ebeling | Executive Producer
Amy Fahl | Producer
Animation
Karolina Sobecka, Joshua Harvey and Rich Scurry
Design
Jon Klassen and Rich Scurry
Illustration
Jon Klassen