Lobo and Vetor Zero: “Gol Lagarta”

Vetor Zero and The Ebeling Group‘s Lobo packed loads of heartfelt character animation into this feel-good spot for Brazilian airline Gol. Backed by a sunny soundtrack, the protagonist exudes optimism—despite the craptastic day he’s having—making his transformation feel like a just payoff.

Take a couple minutes to watch this one several times. Note the tambourine player’s hand near the spot’s middle and the syncopated bounces of the characters on the bus, among many other touches that show Vetor Zero and Lobo’s love of the craft.

The minimal shading of the characters blends beautifully with the urban sets throughout the spot, allowing the spot to channel early animation without feeling like an antique.

Project Title
Gol Lagarta

PRODUCTION COMPANY
The Ebeling Group
VETORZERO LOBO

Executive Producer
Alberto Lopes, Sergio Salles

DIRECTOR/Animation/Post/Visual Effects

Director: LOBO

Lead Animators: Guilherme Rizzo, Alexandre Eschenbach

Modeler: Luis Elias, Karla Ornellas, Guilherme Rizzo, Diego Maia, Moises Braga,
Filipe Lopes, Danilo Enoki, Ticiane Andriani

Animation: Alexandre Eschenbach, Helio Takahashi, Alexandre Martins, Michel Bidart, Vitor Vilela, Marco Antonio Trandafilov, Yuri Lementy

3D Rendering & lighting: Guilherme Rizzo, Alexandre Eschenbach, Karla Ornellas

Texturing: Moises Braga, Ricardo Riamonde, Alexandre Eschenbach, Guilherme Rizzo

Particle Effects: Luis Garrido

Rigging: Richard, Guilherme Rizzo

Compositing: Fabio Acorsi Ximba, José Eduardo Ambrósio

ADVERTISING AGENCY
Agency: AlmapBBDO

City | State: Sao Paulo, SP
Creative Directors: Marcello Serpa, Cássio Zanatta

Creative: Renato Fernandez, Marcus Kawamura, Gustavo Sarkis, Eduardo Andrietta

Head of TV: Egisto Betti

MUSIC PRODUCTION COMPANY
Sound Design / Voice: Tesis