For agency Adler, Chomsky & Warshavsky and Israeli telecom company Pelephone, Gravity spun this charming yarn of a groom running late to his wedding.

Kissed with Dr. Seussian details and full of sunlight, the spot ranks high on the Happy Index without feeling saccharine. Deflating cars, magical catapults and life-sustaining bubble gum are all handled with a good-natured wink, helped along considerably by Gravity’s superb job on the CG and compositing.