Bezalel Academy of Art and Design student Elnatan Gurvitz served a nice one-two punch for his final project. First, he designed three pairs of spec sneakers (photos), a fairly impressive feat (no pun intended) in itself.

Then he busted out some 90s flavored palettes and combined them with Keith Haring-esque illustrations to create an ad promoting his kicks. The advert is as lively as the shoes, effectively building a sunny persona for his imagined sub-brand of Nike.

Original soundtrack by DJ Markey Funk

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

One Comment


Awesome stuff! The hand lettering is pure gravy.

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