Bavaria Beer “Drop”

Amsterdam-based agency Selmore selected Matthijs van Heijningen (Bonkers) to direct this epic tale of a water drop’s lifelong mission to join his breathren as a pint of Bavaria Beer. While the denouement in chuckle-worthy and nicely paced, the real replay value comes from the lush CG work from Eight VFX. Each scene is fully realized and full of nearly tangible depth.

As an aside: the concept reminds me of a bit of a photo-realistic retelling of the oft-admired Guinness “Dot” spot from Psyop and agency IIBBDO Dublin.

Agency: Selmore
Art Director: Jarr Geerligs
Copywriter: Kim Triesscheijn
Account: Olivier Koning, Floor Schroeiers
Client: Marco van Bilsen, Frenkel Denie, Peer Swinkels, Mathieu Veldhuijzen

VFX: Eight VFX
VFX EP: Baptiste Andrieux
VFX Supervisor: Vania Alban-Zapata
AD, Shoot Supervision and Matte Painting: Yann Mallard
Compositors: Nicolas Cadorette Vigneau, Jean-Marc Demmer, MC
Animators: Freddy Burgos, Chien-I Kao
CG Artists: Giancarlo Lari, Shuichi Nakamara, Mathias Jourdes, Raphael Protti
Digital Integration: Yannick Leblanc
Roto Artists: Marianne Magne, Joe Chiao
VFX Producer: Marsi Frey

Production: Bonkers
Director: Matthijs van Heijningen
Executive Producer: Saskia Kok
Producer: Daan Hofman

Sound: FC Walvisch
Music: Massive Music
Post Production: HecticElectric, MacGyver
Editor: Jono Griffith, Michael Horvers

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About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



lol – love the ending

Greg Herman

love the morricone nod

Brandon Lori

When you can breathe life into an otherwise inanimate object, you’ve done good. Having an epic soundtrack to score the characters life helps as well. I’m just glad the studio didn’t usurp another ELO hit!

Simon Robson

This is a beautiful piece of work. Yet it is conceptually (If not executionally) almost identical to a long-running Ribena campaign in the UK. Here’s an example of one of the spots: This is particularly underlined by the fact that both protagonists, after heroic journeys, come to rather ill-fated endings right at the point when victory is apparently in their grasp. Any other UK readers notice the similarity between these campaigns?


Beer ads are always great. Must be the rewards when making them.


Yeah Beer companies have too much money.
nice images

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