Here’s a gorgeous new public service announcement directed by Jack-Antoine Charlot of Bonzom, the French team whose work you remember from Mika’s Lollipop. This go-round sees them creating a psychedelic and fantastic world for Global Fund to raise awareness of HIV infection in mothers and children. The narrative is fairly abstract, but the visuals are lush and quite engaging. The joyous and energetic 2D animation style really sets this apart from the typical dry, statistical and scary PSAs. Nice work!
Credits:
Client: Global Fund
Title: Baby In The Sky
Agency: Global Fund
Production Company: Passion Paris Production
Directors: Jack Antoine Charlot@Bonzom
Executive Producer: Marc Bodin-Joyeux & Claire Potel
Animation Production: JSCB (Je Suis Bien Content)
Production manager: Marc Jousset, Perrine Capron
Script Scenario & Idée Originale: Olivier BARDY & Jack Antoine Charlot
Storyboard: Kalkaire
Art Developement: Kalkaire
Animation: Guillaume Delaunay, Dimitri Lecoussis, Damien Barrau, Davy Durand
Compositing: François Leroy, Jimmy Audoin
Sound Design studio: Dîner au Motel
Sound Designer: Michael Fakesch & Stéphane Papin
Voice Over: Carla Bruni Sarkozy
Music: Amy Winehouse / Universal “Black is back”