Asif Mian: Nike “Lunar”


1stAveMachine’s Asif Mian directs “Lunar,” a zero-gravity spot for Nike

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

3 Comments

jake

This would have been a really fun one to work on. Balotelli has a very enviable pad. What was the timeline like on this spot? Super rushed or reasonable?

thworks

cool thing, nice shoot& edit. only the single reflections are looking kind of “super rushed”

Brian Walsh

does he say ‘I love that shoe’?

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Asif Mian: Nike “Lunar”

Credits

Nike Europe Brand Design
Executive Producer: Penny Pijnenburg
Producer: Els Tau
Creative Director: Gary Horton
Art Director: Nick Parkinson

Production Company: 1stAveMachine & Stink
Executive Producer: Sam Penfield
Director: Asif Mian
Producer: Simon Eakhurst

Production Manager: Dominika Wosik
DP: Will Bex
Prod Designer: Max Gotlieb
Art Director: Sarah Whittle

Editor: Paul Hardcastle @ Trim
Sound Designer: Neil Claxton @ Mad Planet
Original track: MNEK

VFX Producer: Michael Turoff
Lead VFX: Mike Merron
Lead VFX/compositor: Matt Chandler
VFX artist: Michiel Quist
VFX artist : Tim Woods
Compositor: Torbjörn Lindbäck
Roto: Andy De Vries
Roto & Paint: Alex Webb

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.