YES, EQUAL: A database of female creatives


YES, EQUAL is a growing database of female creatives working in a wide range of fields (including animation and motion graphics). 

It’s a simple but brilliant resource that can be used in a number of different ways:

If you are holding a conference and want to reach out to female speakers, if you just moved to a new city and want to get in touch with other colleagues, if you want to let people know about an open call, if you want to let other professionals know about a job opening…

1 + 1 = 2

YES, EQUAL grew out of a disconcerting discovery made by the site’s creator, Isabel Urbina Peña. First, she noted that female students at leading design schools comprise 50% to 71% of the student body, depending on the school. Not bad!

But then she looked at leading industry award shows, like ADC’s Young Guns, and found that the ratio was flipped, with 78.2% of the winners being male and only 21.8% female. That pattern repeated across other competitions and conferences.

Gender distribution for popular design-centered conferences. (Yep, that's Motionographer's F5 in there. We have work to do!)

That doesn’t make sense, she reasoned. There should be something approaching parity between female graduates entering the creative workforce and the professional accolades and attention that women receive.

(Read the full essay, “1+1=2.” It’s even-handed and eye-opening.)

No more excuses

YES, EQUAL means that people who genuinely want to improve the representation of women in our industry now have one less excuse for not doing so.

But it also means that female creatives can find each other, which is arguably just as important. Visibility builds community, confidence and conversation.

To get yourself in the database, add your name now.

Hat tip to Michelle Higa Fox

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About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



If this is about equality, where is the same database for males? Shouldn’t it be on the same website too.

Justin Cone

As the site’s mission states, it’s about trying to reach equality in the industry. Yes, Equal is a tool for helping everyone achieve that. A site for males wouldn’t help achieve equality in the industry.


Or men tend to win more awards. Equality of opportunity doesn’t mean equality of results.

Good mission, completely incorrect conclusion.

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