CATEGORY
TV – STREAMING » ID Campaign
CATEGORY DESCRIPTION
A series of identification spots created for a television or streaming channel
PROJECT DESCRIPTION
The Mill partnered with Al Jazeera English to create a series of unique idents that embodied what the news channel stood for: resilient, raw, revolutionary, fearless and diverse. “We did a lot of research on Al Jazeera’s history and thought about its future to produce the five values for the channel, says Will MacNeil, the CG designer director on the project, explaining that Al Jazeera also wanted the new idents to maintain the brand’s identification with nature. “Showing things like the sea, mountains and sand without looking too much like a desert.”
The Mill is known internationally for its design work for all types of media, but we were excited about the opportunity to do something creative for a news channel. “Especially one we believe in for telling straight stories without a lot of filtering,” recalls MacNeil.
CREDITS
VFX Production
VFX Production: The Mill
Executive Producer: Ian Walker
VFX Creative
VFX Creative: The Mill
Creative Director: Will MacNeil
Art Director: Anthony Fieldsend, Ivo Sousa, Will MacNeil, Ross Urien, Nikita Shestakov
2D Lead Artist: Gary Driver, Jonathan Freeman, Brad Wood, Sole Martin, David Wishart, Adam Maynard
2D Artist: Alfie Vaughan, Giacomo Verri, Peter Atack, Matthew Unwin, Rich Watson, Nhat Quang
3D Artist: Roman Vrbovsky, Ollie Hallas
Matte Painting: Can Y. Sanalan
Design: Ross Urien
Motion Graphics: Anthony Fieldsend, Ivo Sousa, Will MacNeil, Nikita Shestakov, Ewan Davidson
Colour
Colour: The Mill
Colourists: Alex Gregory, Thomas Mangham
Sound Design
Agency: Sonic Lens Agency
Composers: Michael Ballou, Asuka Ito, Marco Vitali
Sound designer: Nicholas O’Toole