Charming art direction in photoreal explainer, “Eye Love”

To celebrate signing Swedish director Tenggrenska, Anchor Point has released “Eye Love,” a wonderful specimen of the photoreal CG object animation trend that’s been on the rise for the past couple years.

Rendered with Arnold, the short infuses a bit of fun into a decidedly dry subject (yes, that pun was intended). Formally, “Eye Love” shares a lot in common with “A Guide to Happy” (2015), created by Panoply (also on the Anchor Point roster).

Know of some other examples of this trend? Add ’em in the comments, please!

Links

• Tenggrenska
• Anchor Point

Credits

Production: Anchor Point
Executive Producer: Mike Holm
Director: Tenggrenska
Creative Director / CG Lead: Fredrik Kasperi
Art Direction / Design: Simon Ekstrand Appel
Animation: Oscar Pettersson
3D Modelling: Andreas Wannerstedt, Owe Martinez

Client: Shire
Agency: DigitasHealth

SVP, Group Creative Director: Collette Douaihy
VP, Creative Director: Andrew Saucier
Associate Creative Director, Art: Allie Gewertz
Associate Creative Director, Copy: Jon Oliver
VP, Creative Director, Video: Geoff Yoskin
VP, Group Account Director: Kelly Kvitka
Group Account Supervisor: Mara Rueter
Agency Producer: Paul Trigggiani

Music and Sound: Milkboy and Shake Audio Post