UPDATE: A directors cut with an alternate soundtrack can be found on Shilo’s site. Click on “Directors Cut” next to “Broadcast.”
Working with San Francisco agency Draftfcb for Electronic Arts, Shilo created “Ca$h” to promote the upcoming release of “Mercenaries 2: World in Flames.” It’s a fun spot that feels like it was created with the same wry grin the protagonist wears through most of the action.
Shilo did a great job controlling the pallete and textures to match US currency, as well as borrowing elements from bills to use as architectural and environmental props. The skull-shaped smoke is a great image, too. I could see that on the bottom of a skateboard deck. Or maybe tattooed on a bicep.
Title: Mercenaries 2 “Ca$h”
Length: :30
Advertiser/Client: EA
Advertising Agency: Draftfcb
City/State: San Francisco, CA
SVP Creative Director: Matt Reinhard
VP Associate Creative Director: Colin McRae
VP Associate Creative Director: Tony Vazques
SVP Account Director: Vicki Wagner
Senior Broadcast Producer: Dan Watson
Account Supervisor: Isaac Clemens
Senior Account Executive: Alexis Lovett
Business Affairs Manager: Linda Casson
Production Company: Shilo
City/State: Bicoastal, USA
Director: Shilo
Creative Director: Jose Gomez
Lead Design: Curtis Doss, Jose Gomez
Editor: Curtis Doss
2D Animators: Curtis Doss, Nate Davies, Eugene Gauran Ed Laag, Jon Lorenz
3D Designers: Tamir Sapir, Cody Smith, Blake Guest, Nate Davies
3D Modelers: Trentity DeWitt, Nate Davies, Cody Smith, Blake Guest, George
Longo
3D Animators: Blake Guest, Trentity DeWitt, Nate Davies, George Longo
Character Animators: Kiel Figgins, Blake Guest, Jorma Auburn, Bren Wilson
Executive Producer: Santino Sladavic
Producer: Jake Hibler
Music Company: Wojahn Brothers
Composers: Scott Wojahn & Roger Wojahn
Producer: Dara Norris