Vetor Zero and The Ebeling Group‘s Lobo packed loads of heartfelt character animation into this feel-good spot for Brazilian airline Gol. Backed by a sunny soundtrack, the protagonist exudes optimism—despite the craptastic day he’s having—making his transformation feel like a just payoff.
Take a couple minutes to watch this one several times. Note the tambourine player’s hand near the spot’s middle and the syncopated bounces of the characters on the bus, among many other touches that show Vetor Zero and Lobo’s love of the craft.
The minimal shading of the characters blends beautifully with the urban sets throughout the spot, allowing the spot to channel early animation without feeling like an antique.
Project Title
Gol Lagarta
PRODUCTION COMPANY
The Ebeling Group
VETORZERO LOBO
Executive Producer
Alberto Lopes, Sergio Salles
DIRECTOR/Animation/Post/Visual Effects
Director: LOBO
Lead Animators: Guilherme Rizzo, Alexandre Eschenbach
Modeler: Luis Elias, Karla Ornellas, Guilherme Rizzo, Diego Maia, Moises Braga,
Filipe Lopes, Danilo Enoki, Ticiane Andriani
Animation: Alexandre Eschenbach, Helio Takahashi, Alexandre Martins, Michel Bidart, Vitor Vilela, Marco Antonio Trandafilov, Yuri Lementy
3D Rendering & lighting: Guilherme Rizzo, Alexandre Eschenbach, Karla Ornellas
Texturing: Moises Braga, Ricardo Riamonde, Alexandre Eschenbach, Guilherme Rizzo
Particle Effects: Luis Garrido
Rigging: Richard, Guilherme Rizzo
Compositing: Fabio Acorsi Ximba, José Eduardo Ambrósio
ADVERTISING AGENCY
Agency: AlmapBBDO
City | State: Sao Paulo, SP
Creative Directors: Marcello Serpa, Cássio Zanatta
Creative: Renato Fernandez, Marcus Kawamura, Gustavo Sarkis, Eduardo Andrietta
Head of TV: Egisto Betti
MUSIC PRODUCTION COMPANY
Sound Design / Voice: Tesis