This vicious advert for German electronics retailer Saturn romps through an imagined evolutionary history of technology. The concept builds on agency Scholz & Friends Berlin’s techno-erotic campaign, closing with their motto, “We love technology! We hate expensive!”
The basic idea reminds me of the Nissan “Naturally Capable” spot from a couple years back, but clearly this advert has refashioned the concept from the ground up.
Director Carl Erik Rinsch was a natural choice for this spot, given his predilection for cyborg narratives and playful visions of the future. Carl is with Markenfilm (who produced this Saturn spot) and RSA.
The stunning vfx were handled by Barcelona-based Furia with modeling and some animation assistance from Big Lazy Robot.
Agency: Scholz & Friends Berlin
Partner and Managing Director: Stefanie Wurst
Creative Director: Oliver Handlos
Art: James Cruickshank, Michael Hess
Text: Felix Fenz, Sebastian Plum, Bastian Engbert
Account Director: Uli Schuppach
Consulting: Sandra Ortmann, Jürgen Fink
Film, radio, TV: Claudia Knipping, Nina Heyn, Mathis Rekowski
Art Buying: Kirsten Rendtel, Adriana Meneses von Arnim
Scholz & Friends Interactive
Business Director: Mario Gamper
Head of Unit Account Management: Katja Klüh
Creative Director: Fabian Roser
IT Director: Christo Zonnev
Project management: Alexander Hubitsch
Art: Jessica Braham
Animation Artist: Israel Martin
Production: Markenfilm Berlin
Director: Carl Erik Rinsch
Executive Producer: Lutz Müller
Producer: Tobias Steinhauser
Camera: Javier Aguirresarobe
Post production: Alex Grau
Design of characters: Jeff Julian, Big Lazy Robot
Sound design: Audioforce