IBM’s recent campaign exposing the data that flows through our world and keeps it moving, has produced Data Anthem and Data Baby. They called upon two names, respectively, who have become synonymous with beautifying data: James Frost of Zoo Films (partnered with The Mill) and Motion Theory.
Yes, we know the extraneous use of numbers, particles, etc. has run it’s course when used as stylistic flourish. However, this immaculately executed “data” and it’s aesthetic components, play supporting fiddle to this campaign’s concept.
Also, check out MTh’s behind-the-scenes of Data Baby.
DATA ANTHEM
Agency: Ogilvy & Mather NY
Executive Producer: Lee Weiss
Associate Producer: Rich Fiset
Sr. Partner/Worldwide ECD: Susan Westre
Sr. Partner/ECD: Tom Godici
Sr. Partner/ECD: Greg Ketchum
Creative Director: Rob Jamieson
Creative Director: Chris Van Oosterhout
Art Director: TJ Walthall
Executive Music Producer: Karl Westman
Music Track: Viktor Karlsson, “Soul Captain”
Production Company: Zoo Films, Los Angeles
Director: James Frost
Executive Producer: Gower Frost
Line Producer: Dawn Fanning Moore
Editorial: Union Editorial, Los Angeles
Editor: Nicholas Wayman-Harris
Post/FX: The Mill NY
Producer: Boo Wong
Creative Director: Jeff Stevens
Design: Joshua Harvey, Kristian Mercado
CG Artists: Rob Petrie, Ruben Vandebroek, James Studdard, Vincent Baertsoen, Joshua Merck, Mike Dunkley, Jeffrey Dates, Jeffrey Lopez, Graham Clark, Marco Iozzi
Flame: Dan Wiliams, Corey Brown, Claudia D’Enjoy
Compositing: Andrew Ortiz, Bashir Hamid
Aerial LIDAR: Aerotec USA
Director- Operations & Program Management: Scott Dow
Helicopter Pilot: Jamie Campbell
Airborne LIDAR Operator: Danny Gay
LIDAR Specialist: William Wallace
Chief Executive Officer: Jim Dow
Coign Asset Metrics & Technologies
Business Sector Manager/Sr. Technical Lead: Travis Reinke
Sr. Laser Scanning Technician: Chance Alford
Sr. Laser Scanning Technician: Phil Barker
DATA BABY
Credits coming soon…