From the creator:
Frame was thrilled to partner with the global leaders in textiles, Kvadrat to create a film that showcases the groundbreaking products developed by Really. The range includes Solid Textile Board, Solid Textile Board Melamine, Acoustic Textile Felt and Acoustic Textile Felt FR- all high-quality engineered materials made from end-of-life cotton and wool sourced from fashion and textile industries, industrial laundries and cut offs from Kvadrat.
The creative challenges was to communicate Really’s unique approach to upcycling textiles, in order to create materials that challenge the design and architecture industries to rethink their use of resources and to design their products with a circular economy in mind.
By producing the film in full CG, there was a great freedom in being able to combine photo-real look and abstract elements in order to visualise the life-cycle of the materials and how Really is pioneering a process that achieves a new standard in sustainable materials.
Direction / Design / Animation