From the creator:
Ever wondered what a drop of ice cold Mirinda does to your senses? Wonder no more, friend! We dove in at the deep end with our friends at Blacklist and Antfood for the good people at the Barbarian group on this campaign, which included two main spots, a boatload of gifs and a stickerpack for Facebook!
Directed and animated by Golden Wolf
Produced by Blacklist
Executive Producer: Andrew Linsk
Producer: Alex Unick
Creative director: Ingi Erlingsson
Art director: Ewen Stenhouse
Producers: Ant Baena, Dotti Sinnott
Lead Animator: Marlène Beaube
Design: Ewen Stenhouse, Pedro Vergani, Sammy Moore, Yino Huan, Berry Kim
2D Animation: Tim Whiting, Hannah Lau-Walker, Gervais Merryweather, Frankie Swan, Olly Montagu, Clémentine Gautier
3D Animation: Henry Purrington, David Calvet
Compositing: Stefano Ottaviano, David Calvet
London-based Golden Wolf created two spots and social media content for PepsiCo’s Mirinda brand, a competitor to the Coca-Cola-owned Fanta brand.
Jam-packed with surprising transitions and free association imagery, the spots effervesce like the fizzy drink they’re marketing. The cartoon-stlye line work and amped up palettes set up an ownable look for the brand that could conceivably work well across both static and moving media.
Music by Antfood. Full credits below.