San Diego Zoo “Africa Rocks” Montage


Process and production details on the Gentleman Scholar project page.

From the creator:

At Scholar we fell in love with the idea of creating rock'n San Diego Zoo spots from the moment we saw the initial brief from M&C Saatchi LA. Waves of nostalgia were flowing through the studio as we started to consume video references of retro music videos, MTV logo ID’s and Liquid Television animations. We worked with the agency's amazing team to push the musical influence of each habitat, giving them their own throwback treatment that added to the excitement of viewing the spots back to back. We also love getting our hands dirty in just about every creative medium, so we have a special place in our hearts for mixed media montages.

Each of the habitats had a hero, as well as several supporting plants and animals that we would follow through each narrative. However, we had free reign to get as stylized as we wished with designing the look of the characters and their environments. Keeping these things in mind, we focused our attention on giving the animals natural actions that would drive the story through the spectacular settings. Allowing a penguin to flap his flippers in a lighting storm, a psychedelic lemur to hop across a liquid forest, and of course, a yellow baboon to crowd surf.


Production Company: Scholar
Directors: William Campbell and Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Art Director: Michael Tavarez
Producer: Nikki Maniolas

Designers: Hana Eunjin Yean, JP Rooney, Macauley Johnson, Andy Lyon, Brandon Smith, Cam Floyd, Hanna No, James Levy, Kelly Jung, Paul Kim
2D Animators: Chris Finn, Macauley Johnson, Andy Lyon, Danni Fisher-Shin, Henry Pak, Jeffrey “Jip” Jeong, Yoojin Seol
AE Compositor: Ramzi Hogan
Cel Animators: Abby Magno, Andy Lyon, Laura Yilmaz, Sean Buckelew
3D Animators: Jamie Sawyer, Sarah Wolfe
3D Generalists: Chris Finn, Tim Hayward, Jacques Clement, Jessica Ramirez, Mike Cahill
3D Rigger: Tim Hayward
Nuke Compositor: Chris Brown, Matt Lavoy
Client: San Diego Zoo

Agency: M&C Saatchi LA
Executive Creative Director: Maria Smith
Associate Creative Director/AD: Ron Tapia
Associate Creative Director/CW: Ben Lay
CW/AD: Stephen Reidmiller
Director of Content Production: Dennis Di Salvo
Group Account Director: Mike Wilton
Account Director: Makeia Carrier
Mix Company: Margarita Mix
Music Company: Yessian

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