Prologue: The Game is Afoot

If you were one of the millions of people who caught Sherlock Holmes over the holidays, you probably found it to be a rollicking good time befitting director Guy Ritchie’s sensibility for snappy (and sometimes indecipherable) dialogue and rapid-fire action.

Prologue lent its hand to the project for the main on end credits, opening logo sequence and for the newspaper transitions throughout the film. The main on end sequence kept me in my seat, if only for the elegant interplay of calligraphy and freeze-framed illustrations. For all their elements in the film, Prologue’s art direction was a subtle blend of Victorian references and contemporary design, eschewing rigidly accurate imagery for an interpretation that echoed Ritchie’s lively re-imagining of Holmes himself.

Check out all three elements:

• Main on end credits
• Opening logos
• Newspaper transition

Credits
Design Company
PROLOGUE FILMS

Creative Director
Danny Yount

Design Direction
Simon Clowes
Henry Hobson
Lisa Bolan

Illustration
Jorge Almeida
Chris Sanchez

Calligraphy
Bonnie Ebbs

VFX
Jose Ortiz
Todd Sheridan Perry

Animation
Joey Park
Alasdair Wilson

Compositing
Brett Reyenger
Miles Lauridsen

Editorial
Gabriel Diaz

Producer
Unjoo Byars

Executive Producer
Kyle Cooper

Coordinator
David Kennedy

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STUDIO / CLIENT
Warner Bros. / Silver Pictures

Director
Guy Ritchie

Producers
Joel Silver
Lionel Wigram
Susan Downey
Lauren Meeks