Buck builds a “Factory” of hand-made type for Facebook

Buck’s “Factory” for Facbeook is a masterclass in live action motion design and typography.

After cleaning out their local art supply store, the team got busy gluing, taping, painting and crafting a dizzying array of typographic elements that somehow all work together, despite their disparate styles.

Stop motion, traditional 2D animation and CG techniques all blend seamlessly with the shot elements, creating a whimsical sense of limitless possibility, which nicely echoes the aspirations of the spot’s VO.

The credits list shows this was an intense team effort. Antfood’s inventive sound design deserves some props, as it punches up the weird factor while also providing a shared foundation for the vignettes.

bts1 bts2 bts3 bts4

Credits

DIRECTED BY

BUCK

EXECUTIVE CREATIVE DIRECTOR:

Ryan Honey

EXECUTIVE PRODUCER:

Maurie Enochson

PRODUCERS:

Emily Rickard
Alex More
Eric Badros

PRODUCTION COORDINATORS:

Anica Cramer
Daniel Beldy
Kaitlyn Mahoney

ASSOCIATE CREATIVE DIRECTORS:

Joe Mullen
Jenny Ko
Steve Day
Joshua Harvey

CG SUPERVISOR:

Doug Wilkinson

STORYBOARDS:

Susan Yung

DESIGN:

Kenesha Sneed
Joe Mullen
Gunnar Pettersson
Jenny Ko
Kendra Ryan
Ege Soyuer
Trevor Conrad
Joshua Harvey
Yuki Yamada
Paul Kim

2D ANIMATION:

Takuya Hosogane
Gunnar Pettersson
Nick Petley
Moses Journey
Esteban Esquivo
Daniel Coutinho
Ege Soyuer
Claudio Salas

3D:

Jens Lindgren
John Niehuss
Alex Dingfelder
Dony Permedi
Eyad Hussein
Wing Sze Lee
Eric Pagtaconan
Yoav Shtibelman
Brittany Dreher-Metts

CEL ANIMATION:

Kendra Ryan
Simon Ekstrand Appel
Nick Petley
Masanobu Hiraoka

COMPOSITING:

Moses Journey
Daniel Coutinho
Nick Petley
Jon Lorenz
Will Voss
Rachel Keyte
Ash Wagers

ROTO:

Rotomaker

LIVE ACTION DP:

Jonpaul Douglass

LIVE ACTION GAFFER:

Andy Melo

FABRICATORS:

Laura Yilmaz
Karen Knighton
Musa Brooker
Amy Ketchum

STOP MOTION AND LIVE ACTION:

Kendra Ryan
Laura Yilmaz
Simon Ekstrand Appel
Kenesha Sneed
Jenna Watt
Tripp Watt
Samuel Johnson

MUSIC & SOUND DESIGN:

Antfood