TomTom “Drive”

Not To Scale

What sets this apart from other projects of its ilk are the elegant, perspective-shifting transitions that usher the viewer from scene to scene.

Credits

Agency: 180 Amsterdam
Creative – Copywriter: Joe Heston
Creative – Art Director: Jake Butler
Creative Director: Dave Canning
Creative Director: Dan Treichel
Producer: Mike Winek
Account Manager: Alice Anselmi
Account Director: Simone Raspagni

Production Company: Not To Scale Amsterdam
Director: Colin Hesterly
Producer: Edward Tull
Animators: Justin Lawes and Marika Cowan

 

From the creator:

Colin Hesterly brings the TomTom message to life using a simple graphic style and seamless transitions to enhance the narrative journey. Produced out of Not To Scale Amsterdam with 180, Colin showcases "the luxurious offers of becoming a TomTom Priority Drive all while travelling the red carpet”.

Agency: 180 Amsterdam
Creative – Copywriter: Joe Heston
Creative – Art Director: Jake Butler
Creative Director: Dave Canning
Creative Director: Dan Treichel
Producer: Mike Winek
Account Manager: Alice Anselmi
Account Director: Simone Raspagni

Production Company: Not To Scale Amsterdam
Director: Colin Hesterly
Producer: Edward Tull
Animators: Justin Lawes & Marika Cowan

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6 Comments

Anna Trotter

Fantastic work, love the transitions

Reply
Mathieu Wolfe Falaise

I love that it look like a movie title.

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Alexis Demachy

Not cool to disable the vimeo interface on the video! >> Not easy to be redirected to the actual video and to like it. Let the love be shared!

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Justin Cone

(This is out of Motionographer’s control, by the way.)

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Donavon Brutus

Yeah this really does feel like a title sequence. What’s interesting is I found myself reading without actually paying attention to the words at all. Which I’m not entirely sure how they were able to do that.

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Louie

Im new to motion graphics and trying to get my head round it all and understand it better, would the car be a 3d model? when it changes to the view behind the car, can this be done in 2D? Thanks to anyone that can enlighten me.

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